Acquisitions & VR Failures

by Brandon Pham
0 comment

This past month has seen an unprecedented amount of acquisitions. The big fish in the game industry are swallowing up the smaller fish and the only reason why is because things are on sale, but may also be in trouble. It’s no secret that Activision/Blizzard has been facing inner turmoil with harassment claims and allegations piling up and unfair practices within the workplace. They have backpedaled far from their initial response of shooting down all allegations and have not accepted that things need to change. Would they have been more prepared to sell if their branding wasn’t as tarnished?

Also, within the last two weeks Sony went out to purchase Bungie for $3.6 billion dollars. Sure, Bungie has enjoyed a great reputation that spans over two decades with the creation of the Halo and Destiny franchise. However, I would argue that their relevance the past three years have been waning and housing 900 employees can be expensive.

There is a misconception that the Pandemic has been overall good to the game industry, but the truth is that there has been also a bad amount of companies that were struggling to find footing. Perhaps, with remote working, employees got wrapped up with feeling empowered and felt more open to speaking out on past offenses. Whatever the case, there is a major shift in hierarchy and game developers have more leverage than ever.

Topics discussed in this episode:

0:00 AppFigures
1:34 Introduction
2:23 Roundtable News: Acquisitions
4:46 Microsoft Buys Activison/Blizzard
5:55 Sony buys Bungie
18:24 Microsoft Game Pass Plans
19:36 Other Acquisitons under the radar
26:00 Why all these companies for sale?
33:14 Is Bungie worth the Buy?
58:52 Meta and the AR/VR industry decline


This episode is brought to you by AppFigures!

Appfigures is all about giving game makers the tools they need to get more downloads and revenue. You may already know them for Analytics and App Store Optimization. Now, Appfigures can help you track competitors, from how many downloads they’re getting and how much money they’re making, to their audience demographics, and even which SDKs they use. Their competitor intelligence gives you great context. Say a competitor adds a new feature or was mentioned in the news; with Appfigures you can see if that brought in more downloads. Got a great idea for an app or a game? With Appfigures, you can figure out how big the market is and how much money you could be making with it. And that’s just scratching the surface. Whether you’re growing your app or building a new one, Appfigures has the tools you need to reduce risk and get more downloads. You don’t need a large budget or a data science degree to do this kind of thing anymore. Appfigures has made it affordable and simple! On top of tools, Appfigures also provides a lot of guides and tutorials to take you step-by-step through gaining more visibility with ASO and increasing your revenue by learning from your competitors. They just released a free guide on that, actually.

Head to https://appfigures.com/on/gamedevunchained.com to try App figures for free. If you like it, use our special code GDU3030 to get 30% off for the next 3 months.


You may also like

Leave a Reply