Mobile app consumption have mostly dominated the stay-at-home order across the globe hitting 130 billion downloads across IOS and Google Play in 2020
Originally reported by game industry biz , mobile gaming is winning and is the top category for growth on app stores this year. Developers are looking forward to seeing how the pandemic is changing everything and how gamer habits can define the trends for years to come.
In the latest 2020 analytics report, it is discovered that for every dollar spent on IOS and Google Play $0.71 were for games this year. The report further states,
“Looking at the breakdown of that figure between the two stores, 45% of all Google Play downloads were games (an increase compared to last year’s 40%), representing 42 billion downloads out of a total of 94 billion. On iOS, games were only 30% of all iOS downloads, that being 11 billion game downloads out of 36 billion total. The figure was the same in 2019.”
The mobile industry is always under close surveillance as it’s a great indicator of how the mass market is shifting. In addition, traditional AAA companies are increasingly finding success in the mobile sector for many of their popular intellectual property.
“The growth of the mobile games category was driven by the success of titles such as Among Us, which hit 1.5 concurrent players and 4 billion views on YouTube in September. But App Annie also mentioned the success of My Talking Tom Friends, Roblox, and Call of Duty: Mobile.”
The article also highlights how this past year cross-platform play has gotten more popular which has fueled the ‘growing core mobile gaming market and continued growth in casual gaming.”
