The Mystery Behind Marketing with Starlight Skyes

by Brandon Pham
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Many developers know the technical skills behind development but marketing is still a big mystery to many. Why exactly does it matter? When do you start? What steps do you take? The fact that many examples can become outdated makes it seem even more imposing. What if it’s really just about perspective like many creative skills. This is a simple and clear guide that can get you started on the right path.

Topics covered in this talk:

0:00 Social Media and Developers
2:17 Having a great idea isn’t enough
4:38 What is the market?
7:58 Knowing how to use a tool is not the same as mastery
15:00 Choices for marketing
19:07 When do you start marketing?
29:29 Q/A Interview


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